Defining one's artistic identity

Defining one's artistic identity represents a fundamental step when the need to communicate clearly with the outside world arises. This problem of definition has presented itself for the third time in the course of my life.The first occasion dates back to my youth when, during my studies of technical drawing in Switzerland, I did not know the exact term to describe my activity. I used the word "surveyor", which in the local context refers to someone who measures land, whereas my work consisted of designing and drawing houses. Only years later did I identify the correct definition: "draftsperson". From that moment on, I was able to identify and communicate my profession clearly. Today the description is even simpler and more immediate: when asked about my job, I answer "architect", a term understood by everyone.The second experience occurred during and after my studies, in the musical sphere. I started playing acoustic guitar in 1988, later moving to electric guitar. Together with my brother Stefano on drums, I founded two musical groups, performing in rock and metal concerts as a guitarist and musician. Later, we started a recording business for other groups and record cutting, operating as a recording studio and music production. Subsequently, I founded a record label, producing genres ranging from rock to pop, up to metal, dance, and chillout. In that context, the dilemma of identification presented itself again: defining oneself as a musician or producer, and in which specific genre. At the time, I avoided being categorized or placed into a predefined pattern, but today I understand how crucial clarity is for communication with the media, journalists, and the public. Currently, I compose and publish singles in the Ambient, Trance, and Metal/Industrial genres, simply defining myself as a "musician".For about two years, and more intensely in recent months, I have been experiencing the same situation regarding my artistic production: the need to define who I am, what I do, through which style, and with what motivations. This journey of search has led me to a partial conclusion. My expressiveness is oriented toward the abstract and minimalism; I develop my work by concepts and collections, with the goal of conveying precise messages through works characterized by an abstract background and partly childlike motifs. In parallel, I continue to deal with architecture and building construction — activities I have always carried out — and to compose and publish music tracks.At the moment, I am evaluating three definitional options toward which my selection is orienting:- Contemporary art
- Conceptual art
- Multimedia artI tend toward the simplest and most immediate formulation: "Contemporary art". This definition synthesizes and expresses the three disciplines I have been practicing for forty years — architecture, music, and painting —, understood as distinct fields that are not mutually exclusive. Ultimately, the evaluation of the work remains a subjective matter tied to the audience's taste.RèMôi